McDonalds finds a new appeal in the culinary capital of the world. I’ll lay off the french fry jokes, as there are too many, and they’re all bad. The jokes, not the fries. :)
The Arc de Triomphe stands behind a McDonald's fast food restaurant on the Champs Elysees in Paris, on Feb. 19, 2008. Photographer: Alastair Miller/Bloomberg News
Oct. 21 (Bloomberg) — It’s lunchtime in Paris and the packed restaurant has neither checkered tablecloths nor carafes of red wine. It’s a McDonald’s and the French are lovin’ it.
While rising prices and record low consumer confidence drive the French to throw their culinary pride to the wind and embrace le Big Mac, traditional bistros are hurting. About 3,000 independent French restaurants filed for bankruptcy in the first half, a record 27 percent higher than the same period a year earlier, according to Paris-based statistics office Insee.
“A hamburger patty and fries in a bistro around the corner from my office costs almost twice as much,” said Alexandre Cavanel, a 27-year-old computer programmer, as he tucked into his 8 euro ($10.70) double cheeseburger menu meal with colleagues at a McDonald’s in Paris’s Opera district. [Full Story]
Source:
French Bistros File Record Bankruptcies as Le Big Mac Reigns
Ladka Bauerova, Bloomberg, October 21, 2008
http://www.bloomberg.com/apps/news?pid=20601109&sid=a77FzqH2MlN0&refer=home
Tags: Bloomberg, France, atricle, McDonalds, Fench, global recession, consumer behavior
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