Friday, February 27, 2009

35 horsepower, millions of fans

The company's Nano Web site has seen more than 30 million hits, and social networks such as Facebook have thousands of interest groups and communities around the car.

Why the fuss? The Nano -- its working name was the "People's Car" -- is just half the price of the next-cheapest car in the world, a Chery Automobiles QQ3 sold only in its domestic market of China. The $5,200 Suzuki Maruti is the current least expensive option for Indians, where per capita incomes are nearing $1,000 after years of explosive economic growth. In the U.S., the cheapest option is the Nissan Versa, which, at $9,990, is about five times the price of Nano.

With a snub nose and a sloping roof, the world's cheapest car can hold five people -- if they squeeze. And the basic version is spare: There's no radio, no air bags, no passenger-side mirror and only one windshield wiper. If you want air conditioning to cope with India's brutal summers, you need to get the deluxe version. Analysts estimate taxes, delivery and extras will add 30% or so to the car's cost.

At 10 feet long, the Nano is about 2 feet shorter than a Mini Cooper. Its 623-cubic-centimeter, two-cylinder engine is estimated to produce about 35 horsepower, good for a top speed of 75 mph.

The 10 cheapest cars sold in the U.S.:
ModelPriceModelPrice

Nissan Versa

$9,990

Toyota Yaris

$12,205

Hyundai Accent

$11,070

Kia Spectra

$13,550

Kia Rio

$11,495

Suzuki Reno

$13,839

Chevrolet Aveo5

$11,965

Hyundai Elantra

$14,120

Smart fortwo

$11,990

Pontiac G3

$14,335

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